Ever since Nordlux was established in 1977 it has been our goal to deliver quality lighting at attractive prices. But that is not all.
We’re passionate about inspiring people to make the most of lighting. Simply put, we strive to contribute to change people’s lives into something better through our lighting products. The Danish tradition and passion for great lighting combined with our Chinese production of products with world class technology enable us to deliver a wide range of products with a superior combination of lasting quality, great design, with unique functionality which are easy to use - at competitive prices.
Nordlux products lights up the world in more than 50 countries and is still expanding.
Nordlux Group consists of three brands: Nordlux, Energetic and Design For The People.
In short Energetic is providing LED products in the newest technology, mostly bulbs. Nordlux is attractive value-for-money bulbs and luminares and Design For The People is award-winning Danish design products.
We aim to inspire people with lighting products of high quality, great functionality and that are easy to use, in designs that will last for years, offered at competitive prices.
Nordlux is the preferred partner for retail professionals, offering a wide range of lighting solutions backed by exceptional service.
We strive to become one of the top 3 companies in the European consumer lighting market.
We grow our business in a way that makes us proud and our customers happy.
We are the ones to count on, delivering our very best in all we do.
We are ambitious and are always aiming for world-class results.
We listen to fully understand our partners and communicate timely and clearly to create strong teams.
We celebrate diversity and encourage healthy debates to create an environment where we can think big, have fun and do good.
We create products anchored in both rational and emotional needs to win both the mind and the heart of the consumers.
Lifting people’s quality of life with light Imagine the morning sun.
Stay with this image for a moment. Just to sense how it marks the start of a new day. How it makes us feel good. How it makes us see our opportunities in a fresh perspective. This shows the importance of light to our lives and wellbeing. That’s why we recognise and appreciate lighting products as a vital influencer on people’s wellbeing. That’s why we’re passionate about inspiring people to make the most of lighting. Simply put, we strive to contribute to change people’s lives into something better through our lighting products. We do so by delivering a wide range of products with a superior combination of lasting quality, great design, with unique functionality which are easy to use - at competitive prices.
We’re committed to greatness. We’re ambitious and always moving forward to seize new opportunities. We improve everything we do. We hold a competitive mindset and strive to deliver results that we can all be proud to be a part of.
We’re embracing tomorrow. We stay agile and open minded, creating growth through people with different ideas, strengths and interests. We’re constantly focusing on delivering new inspiration to consumers and retailers.
We’re putting people first. We put human behaviour and needs first when we develop products. We create an environment with diversity and trust, where we can think big, have fun and do good. We’re authentic and present to each other and those we do business with.
We want to grow our business in a way that makes us all proud. Proud of the positive impact on people’s lives. Proud of how we get there. Together.
Let’s go and improve the quality of lives through lighting.
Just like when the sun rises every morning.
Peter Terkelsen
CEO
