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Nordlux Reaps 7 International Design Awards
In recent years the Danish lighting producer Nordlux has been working with great focus on an inno- vative and seductive design at attractive prices. This strategy has just been rewarded with no less than 7 grand international prices. However, this does not mean that the company, that this year can celebrate its 40s anniversary, rests on its laurels. The design ambitions are sky-high.
Tree lightings just won an iF Design Award each, while today four designs have been awarded with the desired Red Dot Awards. Behind the price winning lightings, that received these quality marks for their excellent design, there are a number of acclaimed Danish designers. In the year where Nordlux furthermore can celebrate its 40s anniversary, the CEO, Peter Terkelsen, is particularly proud of ma- king a difference within the design industry:
”We have been working with great focus on design in order to differentiate ourselves in a market where there is a huge focus on price. In 2014, we launched a design brand under the Nordlux um- brella, Design For The People. By increasing the focus on innovation, establishment of co-operation with excellent Danish designers and by changing our visual concepts, with Design For The People we have reached a large and very design conscious target group – but still at a price which most people can afford. The fact that we have won 7 international design awards like Red Dot and iF Design Award is a pleasant evidence that can compete at an international level”, Peter Terkelsen says.
The large price harvest is in line with both an increased sale and positive feedback, which Nordlux receives from the customers. The Design For The People success and the numerous international prices is a great acknowledgement for the Danish company, and it opens doors to interesting projects all over the world where good Danish design at attractive prices is desired.
Beautiful design in a good quality must be obtainable for everyone. In brief, this is the essence of the Nordlux vision – Design For The People. It has been developed over the last years and has led to a rapidly growing number of design wonders for the home – developed in a close co-operation with acclaimed Danish designers. The aim is clear: Nordlux wants to become the preferred supplier for the consumer market. Always. Design For The People is a brand within Nordlux that has its head office in Aalborg, Denmark and exports to 47 different countries.
For three days, a team of 40 design experts runs through the many products that are competing in the running for the Red Dot Award, in order to find the best product for all three categories. Since 1955, a Red Dot award has been equal to a quality stamp in an industry with an extremely high competition and thousands of fantastic design products.
For more than 60 years iF Design Award has been an acknowledgement for high quality and exceptio- nal design. The German based price is an international recognition and is given within different catego- ries like concept, service, architecture and design. This year, a jury of 58 experts from all over the world has judged 5,500 nominated products from 59 countries.